AMIRI
Modern luxury fashion house. Curated designs expression of Los Angeles
YZY
A perfect blend of Wearable technology collection fused with cutting-edge tech and avant-garde fashion promises to revolutionize the way we interact with the digital world. From sleek, solar-powered to futuristic, sustainable fabrics embedded with embedded sensors, the YZY collection represents the convergence of style and innovation, pushing the boundaries of wearable tech into uncharted territory.
JIMMY CHOO
Introducing Jimmy Choo Luxury footwear fused with athletic sport collection. This fusion of high fashion and performance is set to meet the needs of style-conscious individuals and sports enthusiasts alike. Prepare for the perfect blend of luxury and functionality in every step.
CITY SPORT
COZY
Embracing a theme of cozy comfort, these new silhouettes redefine the art of staying warm in style. Cozy innovative approach to design introduces a collection that seamlessly blends the brand's signature comfort with fresh, iconic styles. Prepare to elevate your cozy moments with footwear that not only embraces warmth but also makes a bold statement in the world of fashion.
ICE BAY
Introducing Ice Bay, the boot engineered to provide the performance of arctic grip slip resistance and protecting your foot and ankle during cold weather.
SPERRY l HAN JOSEF
Led the design and development of innovative creations incorporated into the inline collection, resulting in a significant boost in sales volume. Successfully expanded our presence in action sporting category by partnering with key accounts and amplified our social media influence, focusing the lifestyle of Gen Z and beyond. Demonstrated a keen ability to anticipate market trends and implement strategic design solutions to drive business growth.
A white space concept turned into one of the important collection.
VISUAL LINE PLAN
TIER CHART: SCALING PRICE POINTS & SALES DISTRO
SOCIAL
MEDIA
Hanging with my bestie, cozy and sweet, With nothing to worry for, my feet find retreat. Wrapped in warmth, like a soft, feathered treat, like walking on clouds, life feels complete.
#SHOWYOURMOCSIDE
Cozy and relax easy slipon footwear style. The campaign focused around students on/ off college campus and commuters lifestyle, reaching over 5.8 million Tiktok views.
Following the success, in the third quarter, the Mocsider collection was detailed to fit the casual lifestyle consumer.
"Step into comfort, wrap yourself in coziness – with every step, our shoes embrace you like a warm hug."
Casual comfort styles
Cozy slipon
HERO COLORS
SEASONAL COLORS
